How to Do Your Eyebrows: A Complete Guide for Every Brow Type
Eyebrows frame your face. Get them right and everything else falls into place. Get them wrong and even a flawless makeup look can feel off. The good news? Great brows don't require a professional — just the right products and a little technique.
Here's your complete guide to brows, whatever your starting point.
First: Understand Your Natural Brow Shape
Before you add anything, work with what you have. Your natural brow shape is determined by your bone structure, and the most flattering brows follow your natural arch rather than fighting it.
The classic rule of thumb:
- Start: Your brow should begin directly above the inner corner of your eye
- Arch: The highest point should fall above the outer edge of your iris
- End: Your brow should end at a diagonal from the outer corner of your eye to the outer corner of your nose
Use a brow pencil or a straight edge to map these three points before you start filling in.
The Products You Need
Brow Pencil — For Precision
Our Automatic Eyebrow Pencil (available in Black and Ash Brown) has a fine tip that mimics individual hair strokes for a natural, defined look. It's the most versatile brow product and the best starting point for beginners.
How to use: Use light, feathery strokes in the direction of hair growth. Start at the arch and work outward, then fill in the front with even lighter strokes — the front of the brow should always be softer than the tail.
Brow Pomade — For Definition and Hold
Our Brow Pomade (in Light Brown and Deep Brown) gives more intensity and staying power than a pencil. It's ideal for sparse brows that need more filling in, or for anyone who wants a more defined, polished look.
How to use: Use an angled brush and apply in short, hair-like strokes. Build up gradually — pomade is pigment-dense and easy to overdo.
Brow Soap — For the Fluffy Brow Trend
The soap brow look — full, brushed-up, almost editorial — has taken over beauty for good reason. It makes brows look thick and youthful with minimal effort.
Our Brow Soap in Clear gives you that brushed-up, laminated effect without any tint. Wet a spoolie, swipe it across the soap, then brush your brows upward and outward.
Brow Gel — For Setting and Taming
Our Eyebrow Gel in Clear is the finishing step that keeps everything in place all day. Brush through your brows after filling them in to set the shape and tame any stray hairs.
Step-by-Step: A Complete Brow Routine
- Brush brows upward with a clean spoolie to see their natural shape
- Map your shape using the start, arch, and end points above
- Fill in sparse areas with your Automatic Eyebrow Pencil using light, feathery strokes
- Define the arch and tail with Brow Pomade if you want more intensity
- Brush through with a spoolie to blend and soften any harsh lines
- Set with Eyebrow Gel to lock the shape in place all day
Common Brow Mistakes to Avoid
- Going too dark: Your brow color should be one shade lighter than your hair, not an exact match
- Drawing a hard line: Always use feathery strokes, never a solid line
- Overplucking: Less is more — work with your natural shape
- Making the front too dark: The front of the brow should always be the softest, most natural-looking part
- Ignoring the tail: A well-defined tail lifts the whole face
The Takeaway
Great brows are about enhancement, not transformation. Work with your natural shape, use light-handed strokes, and build up gradually. With the right products and a little practice, you'll have brows that look effortlessly polished every single day.